1 December 2009. The day the seed was planted and Free The Seed Sdn. Bhd. was born.
It all started when Founder and CEO, Ramaness Parasuraman, encountered multiple cases of environmental pollution and degradation caused by mankind throughout his career, particularly the effects of mass air pollution within the agriculture industry, which contributes to poor air quality and climate change.
With a vision to reduce global warming, Ramaness decided to leave his full-time job at the United Nations and venture into the world of entrepreneurship to build a multi-million dollar, eco-friendly business that would revolutionise the way we live.
With hard work, determination and perseverance, Ramaness leveraged the support of existing international programs to grow the business from startup phase to commercialisation in Malaysia, including MIGHT-GCIP, MOSTI-Biotechcorp, MOF-Cradle Fund, KeTTHA-MGTC, MITI-SME Corp and MOA-Mardi, collectively providing high-impact nurturing, coaching, mentoring and funding.
Today, with multiple awards and expansive plans to grow the business in the USA, the UK, Europe and greater Asia, Free The Seed is set to become the industry leader in biodegradable products and a game-changer in the fight against climate change.
The US$4 million production factory was constructed on a 10-acre site in Gurun, Kedah, Malaysia, the first phase of the business of which began full production in 2017, subsequent to securing a 10-year supply agreement for rice straw biomass with the Kedah state farmers’ associations.
Addressing the 2.5 million tonnes of paddy straw burnt by local farmers every year as agriculture waste, we have plans to grow our factory line ten-fold and offer farmers a substantial supplement to their income by up to US$300 per year as part of our initiative.
Founder, Inventor & CEO
With his MBA, Ramaness is a passionate Greentrepreneur and has successfully filed 2 IP applications in WIPO for the cellulose fibers delignification novelty and enzymatic gratification novelty.
He has also filed the same IP applications in the National Phase Patent Organization within the Great Britain territory.
To date, Free The Seed has been awarded multiple product certifications under his leadership.
A respected conservationist and academician, Dr. Salleh has played a major role in the protection of the Malaysian environment and the conservation of nature and natural resources, particularly in his position as the First Director-General of the Forest Institute of Malaysia (FRIM) and the President of the Malaysian Nature Society.
A Merdeka Award recipient and one of the 50 “Heroes of Malaysia” award winners, Dr. Salleh received his Ph.D. and Masters Degree from Michigan State University. Dr. Salleh is currently the Pro-Chancellor of Universiti Teknologi Malaysia.
Investor, Advisor & Greentrepreneur
Allard is a CEO, Management Consultant and Green Tech Entrepreneur, with a career spanning 3 decades in 12 countries in Europe, South America and Asia.
A long term resident in Malaysia, he was previously Commercial Director Tesco China, CEO Courts Mammoth Malaysia and Partner of Grant Thornton Australia.
Allard holds a Master’s degree in Law from Leiden University and an MBA from the University of Pittsburgh, and is a member of the Industrial Advisory Board of Nottingham Business School Malaysia.